1614–18.įigured silks with elaborate pomegranate or artichoke patterns are still seen in this period, especially in Spain, but a lighter style of scrolling floral motifs, woven or embroidered, was popular, especially in England. Scrolling floral embroidery decorates this Englishwoman's dress, petticoat, and linen jacket, accented with blue-tinted reticella collar, cuffs, and headdress, c. In the early decades of the century, a trend among poets and artists to adopt a fashionable pose of melancholia is reflected in fashion, where the characteristic touches are dark colours, open collars, unbuttoned robes or doublets, and a generally disheveled appearance, accompanied in portraits by world-weary poses and sad expressions.įashions influenced by royal courts Fabric and patterns The social tensions leading to the English Civil War were reflected in English fashion, with the elaborate French styles popular at the courts of James I and his son Charles I contrasting with the sober styles in sadd colours favoured by Puritans and exported to the early settlements of New England ( see below). The ruff lingered longest in Spain and the Netherlands, but disappeared first for men and later for women in France and England. Spanish fashions remained very conservative. Sleeves became very full, and in the 1620s and 1630s were often paned or slashed to show the voluminous sleeves of the shirt or chemise beneath. The silhouette, which was essentially close to the body with tight sleeves and a low, pointed waist to around 1615, gradually softened and broadened. Her long, rounded stomacher and jacket-like bodice are characteristic Dutch fashions The Cinch logo will be visible on Spurs’ sleeves for the first time on Sunday, when they travel to play eighth-tier side Marine AFC in the third round of the FA Cup.The artist Rubens with his first wife c. Launched in 2019, Cinch made its first moves into sports sponsorship at the end of last year, becoming the title partner of the Queen’s Club Championships tennis tournament and ‘elite partner’ of Premiership Rugby’s Northampton Saints.Ĭinch’s deal with Spurs is its first with a Premier League side and sees it join Cazoo, which last year became the main shirt sponsor of Aston Villa and Everton, as one of two online car retailers with a presence in English soccer’s top tier.Īvril Palmer-Baunack, chairman of Constellation Automotive Group, which owns Cinch, added: “We’re delighted to have agreed this fantastic multi-year partnership with Tottenham Hotspur, which will support Cinch in its journey to become the brand of choice when it comes to buying a used car.” We look forward to working with Cinch and introducing their brand to our supporters.” Nick Hoyle, head of partnership development at Tottenham, said: “Cinch is such an innovative brand and their customer first approach is well aligned with our own commitment of delivering an unrivalled experience for our fans. Premier League 2020/21 commercial guide: Every club, every sponsor, all the major TV deals Chelsea’s five-year deal with carmaker Hyundai, for example, is worth a reported UK£50 million (US$67.4 million), while Spurs’ North London rivals Arsenal’s agreement with Visit Rwanda is purportedly valued at UK£30 million (US$40.5 million) over three years. The precise financial terms of the contract have not been reported, but other ‘big six’ clubs have been able to make around UK£10 million (US$13.5 million) a year from their sleeve sponsorships. Spurs have been without a partner for the inventory since it was first introduced by the Premier League for the 2017/18 season, but the five-year, multi-million pound deal means the Cinch logo will now appear on the left sleeve of both the men’s and women’s teams’ playing shirts.Ĭinch will also be promoted via Tottenham’s matchday perimeter and multi-tiered digital ribbon advertising system, while the two parties will also work together on marketing campaigns across social and digital platforms. Top-flight English soccer club Tottenham Hotspur have named online car seller Cinch as their first ever sleeve sponsor. Deal adds to company’s sponsorship of Queen’s Club Championships and Northampton Saints.Cinch logo to appear on left sleeve of Spurs’ men’s and women’s teams.
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